Stories have the ability to convey powerful messages. It is one of the key themes shared between L&D and advertising. Advertising is one arena which really brings storytelling to life. I had the fortunate opportunity to speak with Corey Schubert who combines the finer aspects of Storytelling and Podcasts. With a background in journalism, Corey has the ability to capture the essence of a story and present it in a captivating format. Corey Schubert is a media communications and public relations senior specialist for Banner Health, one of the largest, nonprofit health care systems in the country. He has helped the organization highlight stories that further the mission of excellent patient care, leading to prominent media coverage in The Washington Post, The New York Times, People Magazine, and front-page articles in The Arizona Republic. Schubert also hosts and produces a popular podcast, Bedside Stories, emphasizing emotional storytelling about patients and staff. Prior to his position with Banner, he served as a public affairs editor and media liaison for NASA’s Kennedy Space Center in Florida, including supporting 1,500 media representatives from around the world who covered the return-to-flight mission after the space shuttle Columbia disaster. Schubert was a journalist for Florida Today/USA Today, specializing in human interest stories, breaking news and crime. He is a recurring guest on national true-crime shows, including those on Oxygen, Discovery ID and Court TV, for his coverage of high-profile murder cases in Florida. In this episode, Corey shares the secrets behind uncovering and presenting stories that captivate the audience. He talks about the finer aspects of creating relatable characters, highlighting the appropriate parts of the story, hooking the audience and much more. You can find a link to his podcast, Bedside Stories in the show notes. Links: Bedside Stories Podcast: https://podcasts.apple.com/us/podcast/bedside-stories/id1437158687 Angels and Demons Story (An example of storytelling):https://projects.tampabay.com/projects/classics/angels-and-demons/chapter-1-sunset/ Cleveland Clinic Video: https://youtu.be/cDDWvj_q-o8 Story on 9/11: (All the vehicles left behind): https://www.thecarconnection.com/news/1035141_september-11-2001-the-auto-aftermath-9-11-remembered

IIn this episode the spotlight is on Hadiya Nuriddin. She is a renowned author, speaker, learning strategist, eLearning developer and owner of Duets Learning. Hadiya never stops amazing me with the depth of knowledge and expertise that she brings to the field of story design. With over 20 years' experience in learning and development, she specializes in instructional design and development for both corporate and academic environments. The extent of Hadiya’s expertise goes much beyond designing, developing, and delivering technical and professional development courses. She is the author of the book Story Training: Selecting and Shaping Stories That Connect In yet another episode on Storytelling, Hadiya shares: • Example of powerful stories • How to design stories and strategically embed elements such as climax, conflict, transition etc in the story. • The secret behind creating personas for storytelling • The tools which lend themselves to storytelling • Using movies as a motivation for storytelling and much more. I urge you to check out her website duetslearning.com and follow her on LinkedIn and Twitter. You will find links to these in the show notes. Most of all don’t miss the opportunity to attend Hadiya’s webinar on Mining for Stories and several other topics. I have also included a link her workshops in the notes below, so without further ado I’d like to Welcome Hadiya. LinkedIn: https://www.linkedin.com/company/duetslearning/ https://www.linkedin.com/in/hadiyanuriddin/ Twitter: @HadiyaNuriddin Workshop Series: http://www.duetslearning.com/workshops.html Site: http://www.duetslearning.com/

Source: https://www.podbean.com/eau/pb-ar6g4-11aa349 In this episode the spotlight is on Rance Greene. If you want to learn about Storytelling, look no further than needastory.com. In this episode, Rance walks us through the nuances of designing instructional stories and describes the nuts and bolts of designing the components of stories.

In this episode the spotlight is on Rance Greene. If you want to learn about Storytelling, look no further than needastory.com. Rance formed needastory.com for those who struggle with storytelling at work. His methodology—Story Design—gives leaders and talent development professionals a systematic and creative way for discovering who their audience is and how to persuade them to take action on new ideas. He’s helped leadership teams, entrepreneurs and instructional designers discover that they are uniquely equipped to tell the best story for their audiences. My personal favorite is his book titled, Instructional Story Design. His book is a practical guide for developing stories that train. He coaches, teaches, speaks and writes often on the benefits of stories to connect humans to one another. In this episode, Rance walks us through the nuances of designing instructional stories and describes the nuts and bolts of designing the components of stories. Be sure to check out the links in the show notes and don’t forget to get a copy of his book, “Instructional Story Design”. Find a link to his exclusive workshop designed to equip instructional designers design stories below: www.needastory.com https://www.linkedin.com/in/rancegreene/ Twitter: https://twitter.com/Rance2ya Book link: https://amzn.to/2up6VLY STORIES AT WORK articles and videos: https://needastory.com/stories-at-work Workshop Series: https://www.schoolofstorydesign.com/courses

Source: https://www.podbean.com/eau/pb-hnfmi-1196061 In this episode Bridget Brown not only uncovers how to design stories for L&D but also sheds lights on storytelling for Leadership messages. Listen to uncover the many scenarios in which storytelling can prime your audience for learning, so without further delay I’d like to welcome Bridget Brown.

In this episode, the spotlight is on Bridget Brown. Bridget K. Brown has worked for three different Fortune 500 companies including Monsanto and a small beer company called, Anheuser-Busch. She has trained at the Alan Alda Center for Communicating Science at Stony Brook University, is a former Adjunct Instructor in the School of Engineering and Applied Science at Washington University in St Louis where she taught Public Speaking, and has coached three TEDx talks. She combines her background as an actress, and writer, with over 18 year as a corporate trainer by using elements of improvisation and storytelling, making her workshops a lot of fun. She has a Master’s Degree from Binghamton University which also happens to be where she grew up. In 2017, Bridget turned her “side gig” into a full-time company. StoryMatters, LLC is a clarity company which specializes in teaching unconscious bias, interpersonal communication, storytelling and public speaking. We provide communications training which focuses on coaching powerful stories which create organizational connection, and uncovering the hidden stories we all have in our head, which foster bias and disconnection. And, as a master facilitator, Bridget’s workshops are always a lot of fun. In this episode Bridget not only uncovers how to design stories for L&D but also sheds lights on storytelling for Leadership messages. Listen to uncover the many scenarios in which storytelling can prime your audience for learning, so without further delay I’d like to welcome Bridget Brown. Follow Bridget: Site: Storymatterscompany.com Linkedin: https://www.linkedin.com/in/bridgetkbrown/ Facebook: @storymatterscompany Twitter: @StoryMattersCo

Source: https://www.podbean.com/eau/pb-rhvta-114d48d This episode puts the spotlight on Anna Sabramowicz. In this episode, Anna talks about storytelling and scenarios from a whole different perspective. Ever wonder the perfect recipe to writing the perfect #story while engaging learners in a meaningful way.